In the Marketer, The Journal of the Society for Marketing Professional Services, December 2018 issue, hear from five professionals, including Payette’s Director of Creative Engagement Karen Robichaud, who are part of the growing group of people redefining professional services in marketing and communications.
While each of these professionals has distinct responsibilities within their organizations, the concepts that connect their different roles are experience and engagement.
In the article, Payette Director of Creative Engagement Karen Robichaud shares how she leveraged her creative and strategic approach to graphic design and communications to carve out a unique path building a culture of communication within architecture.
I am responsible for the firm’s internal and external communications, the firm’s brand identity and voice, and the direction of the firm’s photography. I’m responsible for what the firm sounds like and looks like in public and for tying that back to our internal messages so everyone in the firm is aware of the direction and on board. I take a holistic approach to my work, viewing all these aspects as interrelated. I’ve worked to build a culture of communication, connection, and engagement in the six-plus years I’ve been at the firm.
I work to engage the firm at many levels—internally and externally. I draw ideas out of people not used to articulating their expertise, while shaping strategy and working across teams and hierarchies to showcase our 150-person firm. I answer to the firm’s 10 principals as I craft strategy, special events, and exhibitions to showcase our work. I’ve also had the opportunity to help lead pro bono projects, working closely with clients to understand their needs and craft the story.
Read the article.
©Marketer, The Journal of the Society for Marketing Professional Services, December 2018, www.smps.org.