Join peers and industry leaders during the annual Boston Architectural College (BAC) Continuing Professional Education Symposium on June 3-4. During the two-day event, workshops will be held focusing on the evolving profession of architecture, including a panel discussion with Payette Associate Principal Heather Taylor on the keys to strengthening customer relations and business development.
Providing Value to Clients:
Strengthening Customer Relations and Keys to Effective Business Development
What is good “business development”? It’s a question that yields many varied answers and opinions. Through this presentation, the audience will experience a 360 degree look at business development from the perspective of four different industry leaders. Hearing from a leading construction management firm, architectural practice, public relations firm, and niche consultancy, the audience will gain insights to business development best practices, common misconceptions, how to create a personal brand, utilizing social media to reinforce brand position, and developing a unique value proposition. The lessons learned, stories shared, and case studies presented will cover a multitude of business development topics as they relate to creating successful partnerships and fruitful business relationships in the Architecture/Engineering/Construction industry.
Sunday, June 4 | 11:15 AM – 1:15PM
Heather Taylor, Payette
Steve Flanagan, Lee Kennedy Co. Inc.
Sarah McGillicuddy, Acentech
Susan Shelby, Rhino Public Relations