One of the benefits of an in-house Design Visualization Group is the opportunity to collaborate with project teams to advance the design of each project. We nomadically blend into various project teams, often moving from one design problem to the next. As a group, our talents are very diverse and, as individuals not on the design team, we bring a fresh perspective early in the design process. We assist teams to further the design of their spaces through photorealistic renderings that are tailored to each project’s communication needs and its place in the design process.
TELLING A VISUAL STORY
We are storytellers. Through the lens of a 3D camera we communicate visually. Is the story we are telling about buildings? Is it about the people occupying our buildings? Is it about our firm? Maybe the answer is yes to all. Our buildings house people who are researchers, students, doctors, patients. Our stories take place in labs, operating rooms, patient rooms and classrooms. In a recent conversation with a colleague, we concluded that the most important spaces in our buildings are the “in-between” spaces. These are the public spaces where families turn for respite, or where students gather and compare notes. Maybe these are the most important aspects about our buildings. When we work on renderings these are often the spaces that receive the most attention. Our buildings strive to welcome its visitors through these spaces and harbor them in their greatest time of need. They each have a story and we do our best to tell it through light, color and composition.
ITERATIVE DESIGN EXPLORATION
Options, options and more options. Creative exploration is an exciting, laborious and necessary aspect of the design process. Renderings provide a controlled environment suitable for proper exploration for spatial planning, material selections and design iterations. Teams often come to us needing to see several options of their designs rendered. Sometimes this is just for in-house review other times they will be shared with the client.
As a client service, we provide the ability to showcase projects using multiple digital technologies. These are represented through both photorealistic renderings and more stylized sketchy renderings. Fundraising images allow clients to share the proposed design with potential donors. We work closely with each project team to compose images that tell stories, invoking excitement about the project. Sometimes it is a view of the whole building, other times a look at a special moment in the building that captures the essence of the project.